branding

4 Essential Packaging Tips for Your Small Business

When running a small business, there is no room for error regarding your product’s packaging. Packaging is integral to the customer experience and reflects your brand’s mission and values. In fact, according to a survey, 67% of customers said that they are more likely to buy a product if it comes in high-quality packaging. This means that …

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How Creative Design Influences Brand Recognition

While many people may consider brand recognition and creative design to be separate, they’re actually very closely connected. Creative design is a massive part of how people perceive brands, and it’s essential to understand how it affects your audience. How you present yourself and what your company stands for can hugely impact how successful you …

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How to Create a Strong Online Presence as a Creative Professional

As a creative professional, it is essential to have a solid online presence. Many people in the creative industries use the internet and social media to find new opportunities and connect with other professionals. You can use online platforms to showcase your work, connect with potential clients, and build a network of contacts. Creating a …

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Top 5 Ways to Mitigate the Negative Impact of Fast Fashion

The advent of fast fashion began all the way back in the Industrial Revolution. Thanks to the advances in manufacturing and the abundance of labor, clothing no longer needed to be made painstakingly by hand. People could now buy ready-to-wear clothes from shops without waiting for weeks or even months.  Over the decades, fast fashion …

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Re-Examining the Realities of Wearing a Corset

Corsets have been constantly put down as painful and unnecessary accessories for the longest time. Popular culture often paints corsets as sexist, restrictive and even deformative. Celebrities in period films often speak out about how they suffered wearing corsets while shooting. In 2016, Emma Watson even refused to wear a corset while shooting the remake …

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