Since 1975, BMW has featured sixteen Art Cars designed by international artists, and has recently revealed the drawing of the 17th Art Car by Jeff Koons that will be completed in June. The BMW Art Car collection has been an established tradition within the motor car racing sport. As for the art world, a great handful of renowned artists have participated such as Andy Warhol, Roy Lichtenstein, David Hockney and Olafur Eliasson. The Art Car collection has represented a strong versatility of pop artists, and provides a unique view of the artist process and creativity.
The Art Car was was introduced by Hervé Poulain, an auctioneer and race car driver who commissioned the first art car to be designed by Alexander Calder for Poulain to drive at the Le Mans race in 1975. The initial Art Car established the brand of BMW in North America back in the 70’s. Koons has the opportunity to join the ranks and legacy of developing a M3 GT2 race car that will also compete in the 24-hour endurance race at Le Mans, France.